Most businesses don't need more software.

I'm Matthew Kerns. I help identify the key constraints on business workflows. We analyze what works, including creative, manual and repetitive work, to gain an understanding of your business, and help free your time so you can focus on doing the work that grows the business.

A month of weeks against the hour that growth startsFour stacked bars, one per week, each 55 to 66 hours long. In every week the first 48 hours go to repeating the same work, chasing information and fixing broken handoffs. Only the hours after 48 go to growing the business: Week 1 10, Week 2 18, Week 3 7, Week 4 14. Across the month that is 49 hours out of 241.Your typical week might look like thisgrowth starts hereWeek 110hWeek 218hWeek 37hWeek 414h0h12h24h36h48h60h72h
  • Repeating the same work
  • Chasing information
  • Fixing broken handoffs
  • Growing the business
Illustrative, not measured. Four weeks at 55-66 hours each — 241 hours in the month, of which 49 went to growing the business. The other 192 went to the same three things every week.

Five questions, in your own words

  1. The problem

    What's your biggest frustration in the business right now?

  2. What it costs

    Roughly what is that costing you each month, in dollars or in hours you can put a number on?

  3. How long

    How long has this been going on, and what have you already tried?

  4. If nothing changes

    If nothing changes, where does this leave the business in six to twelve months?

  5. The outcome

    If this were fully fixed, what would your week look like, and what does "working" look like ninety days from now?

Your write-up — the one thing to fix first, and where to start

No forms and no multiple choice — you answer in your own words, and the write-up comes back in the same language you used.

Let's start with where you actually are

You already know something is leaking

Work that should take an hour takes a day. The same question gets answered three times. A customer falls through a gap nobody owned.

The usual advice is to add software — but until someone maps where the hours actually go, every fix lands in the wrong place and the business pays for it twice.

What you end up with

Most consultants leave you with a slide deck and an invoice. You end up with a working system your team can run — and the hours back that it frees up.

  • Weekly walkthroughs

    Weekly updates come as a short video — a screen share run-through of what changed in the software that week.

  • You own it outright

    The system, and a plain-language explanation of how it runs. Nothing about it is designed to keep you dependent on me.

Book an intro call

Which one is you?

Four ways people end up working with me. They differ in depth and in how much of the business they touch — but they all begin the same way, with one conversation.

The four ways of working togetherStart with a diagnosis: You know something's wrong, but not what to fix first. A few minutes on the assessment, then a call. Free. This is where most people should start. Have it built for you: You already know what needs to exist, and you want it built properly the first time. Typically six to twelve weeks. A defined project engagement, scoped on the call. Bring me inside the business: This isn't one project — you need the capability in-house, permanently. Ongoing, reviewed each quarter. A monthly retainer, capacity-limited — I hold very few of these at once. Rebuild how the business runs: The back office is the bottleneck and you want it structurally different, not patched. A defined ninety-day program. The deepest engagement I offer. A few slots available per year.Four ways in, one starting pointTHE WHOLE OPERATIONONE CONVERSATIONweek 4week 8week 12Start with a diagnosisOne callstart here — it’s freeHave it built for you6–12 weeksBring me inside the businessOngoingongoingRebuild how the business runs90 daysstart
Typical shapes, not fixed packages — and the vertical axis is an ordering, not a measurement. Every route starts with the same conversation.
Start with a diagnosis
Free. This is where most people should start.
Have it built for you
A defined project engagement, scoped on the call.
Bring me inside the business
A monthly retainer, capacity-limited — I hold very few of these at once.
Rebuild how the business runs
The deepest engagement I offer. A few slots available per year.

One conversation. You describe where the week goes; I tell you what I'd fix first and whether I'm the right person to fix it.

Book an intro call

The questions people actually ask

What if there's nothing in my business worth fixing?
Then you'll hear it from me before you've spent anything. The assessment exists to find the one thing costing you the most potential output each week. We generally love working with businesses where things are working smoothly and now are ready for optimization and automation.
I'm not technical. Will I be able to run this?
You don't need to be. You keep running the business; the system takes the repetitive part off your plate. What gets built is yours outright, and you watch it working every week in a short video walkthrough, so nothing lands on you unexplained at the end.
How is this different from the last consultant who disappointed me?
You see working software every week, not a progress report. If it's heading somewhere you don't want, you say so in week one, not after the budget is gone. And what's built is yours outright, so nothing is held hostage to the next invoice.
What does this actually cost?
Start with what the problem costs you now: the hours, the missed work, the growth that isn't happening. The assessment asks you that directly, and it's the number any fix has to be measured against. I don't put prices on the site on purpose; I'd rather scope it on the call than quote a number at someone I haven't listened to yet. What I will say plainly: this is a senior engineering engagement, priced like one, and it's the wrong fit if you're looking for the cheapest option. If I don't think it's worth your money, I'll tell you why.
What happens on the call?
You tell me where your week disappears and what it's costing you. I tell you whether I can help and what I'd fix first. If we're a good fit, I'll tell you how I recommend we get started; if we're not, I'll tell you why, and you leave with at least one thing you can act on yourself.

The guarantee

If you implement the system we build and don't see measurable improvement within thirty days — hours saved, leads generated, revenue moved — I'll do a follow-up session at no cost to put it right. I'd rather fix it than keep the fee.

Where this starts

One conversation. You describe where the week goes; I tell you what I'd fix first and whether I'm the right person to fix it.

Book an intro call
8+
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